The UEFA Champions League has unveiled its new brand for the 2018/19 season. The new season has a vibrant new look, based on a concept called 'Highlighting moments that make the ultimate stage'.
The connected stars from the 'starball' in the league’s logo are the centrepiece of this new brand identity. The concept captures the iconic moments of extraordinary feats of skill and ability that make UEFA Champions League match nights ones to watch.
According to the league, the branding has been designed to be more flexible, while building on established elements such as the anthem, the stadium and the trophy. The blue colour palette, which is derived from UEFA Champions League match nights, has been enriched with new accent colours – magenta and cyan – to support the fresher look.
The identity was developed in collaboration with UEFA's marketing partner, Team Marketing AG, and the London-based creative agency DesignStudio.
The refined brand identity was created to support digital, mobile and social media platforms. The new assets, according to UEFA, allow for an easier, scalable brand integration on smaller surfaces and mobile devices. The level of detail on the 'ultimate stage' stadium and 'starball' visuals has been enhanced to cater for a richer ultra-high-definition television experience.
Client: UEFA Champions League