Nike: Unlimited Fight by Design Futura
- Location:
Arcade Content’s Kyle Lewis directed Unlimited Fight, Nike’s latest, which tells female athletes: 'Don't let limits define you.'
The ad is made up of a montage of powerful portraits of teenage girls staring into camera, while a voiceover delivers a message about society’s tendency to hold female athletes back instead of allowing them to flourish.
Credits
Creative: Gustav Greffrath, Bianca Vermaak
Additional Credits: Production company: Arcade Content
Producer: Lebogang Rasethaba, William Nicholson
Director: Kyle Lewis
DOP: Pierre De Villiers
Stylist: Kaley Meyer
Editor: William Kalmer, Deepend Post
Colourist: Craig Simonetti, Pudding
Music: Tapiwa Musvosvi
Sound company: Freq'ncy
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