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Chance Events: Branding by DesignBridge

Date: May 2016
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Independent brand design agency Design Bridge are excited to share details of their work designing the new identity for Chance Organisation, one of London’s leading events management companies. With a reputation for delivering some of the most exciting and imaginative events to the highest possible quality, Design Bridge’s task was to reflect the breadth and variety of their work as well as the company’s high-end position within the events management world.

Design Bridge crafted a crown logo out of an assortment of different hat illustrations, including a top hat, conical party hat, a feathered fascinator and masquerade mask. The crown symbol communicates the excellence and superior quality that Chance Organisation are so proud to deliver, while its component hats express the diversity of what they can offer. A decorative drum forms the base of the crown, a nod to the founder’s previous career as a drummer and the portfolio of musicians and entertainers that Chance work with. Further touches such as the bow-tie detail in the letter ‘A’ and the hat pin running underneath the logo reflect Chance’s meticulous attention to detail and Design Bridge’s new tagline for the brand, ‘Tailor-made events’.


Creative Director: Emma Follett

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