Client: Cadbury
Date: Mar 2016
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Independent brand design agency Design Bridge announced details of its work creating the packaging for this year’s Cadbury Easter range. Design Bridge have united the whole range using the much-loved Easter icon of the Cadbury purple egg, which sits on pack amidst a burst of Easter joy and revelry.

Design Bridge intuitively knew that people had fond childhood memories of the Cadbury’s purple foil-covered chocolate Easter egg and set about giving it a central role within the design. A playful and imaginative key visual was created to celebrate the purple egg’s role within the Easter ritual and to position it at the heart of Cadbury’s Easter story.