Philips: Right Under Your Nose by DEPT

This Movember, Philips and creative agency Dept have joined forces to debut a new campaign ‘Right Under Your Nose’ which aims to kick-start important conversations around men’s health in a light-hearted way.

Since 2013 global charity Movember has funded more than 1,250 men’s health projects taking on huge topics such as mental health and suicide prevention, prostate and testicular cancer.

This new campaign, which was shot by acclaimed director Augusto Zapiola, showcases a range of situations such as a man hanging upside down where he appears to be checking his balls, a couple of friends in a doctor's waiting room discussing changes to their body and two bowling alley buddies analyzing cancer statistics.

The social-first ad is the first collaboration between Philips and Movember, all under production house Wenneker.