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Philips: All in One For All You Need by Dept

Agency: Dept
Client: Philips
Date: Oct 2021
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Philips is taking a stand for body hair positivity in its latest ad that shows patchy beards, hairy backs and nose hair trimming in all its glory for the new ‘All in One For All You Need’ campaign by Dutch digital agency Dept.

Promoting its most versatile multi groomer yet, the spot introduces a fresh take on male grooming and steps away from ads that primarily feature traditional clean-shaven men in a bid to be more inclusive and cater to a wider audience.

The social-first ad has been created by creative agency Dept in close collaboration with production partner Wenneker.

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