Ann Summers: Welcome to the Wild Side by De
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With playful messages like 'Welcome to the Wild Side' and seductive colours, noticeably different from its core pages, Ann Summers has used design to divide its product lines to effectively engage specific audiences.
Dept and Ann Summers have a long-term digital partnership, having originally built its e-commerce platform in 2015. As part of the redesign, Dept has also enhanced the functionality of the website.
The website is now mobile responsive and has improved international capabilities, with automated currency conversion and shipping information. New payment methods were also integrated to include Klarna, PayPal, Amazon Pay and Apple Pay.