The Drum Awards for Marketing - Extended Deadline

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Client: HDFC
Date: Jan 2018
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As part of a promotional strategy for its insurance, HDFC Life in its latest campaign has integrated influencers to highlight how financial independence is no longer mutually exclusive with ones dreams.

The campaign #DreamsComeTrue is executed by Dentsu Webchutney and Design Fabric and features influencers Shamir Reuben, Naina Mansukhani, Sapan Verma, Sahiba Madan, Saba Azad, Priyanka Bose, Harshvardhan Kadam and Payal Khandwala. All the influencers have shared their struggles and how they achieved what they wanted by overcoming them.