Chakra Tea: advert-body-1 by Dentsu Webchutney

Indian tea brand Chakra Tea installed Wi-Fi in tea kettles for manual workers to enjoy music,videos, sports and chat with their family members over their tea-break.

The campaign titled Chai-Fi ( Chai means Tea in Hindi language) conceptualised by Dentsu Webchutney highlights how India is home to the second largest population of workers in the world and where workers work for 16-17 hours a day leaving them with no recreational time.

The Wi-Fi integrated tea kettles are being distributed in central India at tea stalls which are popular among the workers.