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Shaddy: The Gift of a Magi by Dentsu

Agency: Dentsu
Client: Shaddy
Date: May 2017
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Dentsu and Flatpack Films bring to life a heart-warming story for Japanese gift and lifestyle retailer, Shaddy, about a young couple’s quest to show their love through gifts.

The film follows a poor, young couple who sacrifice their most prized possessions for love.Driven by the desire to give the other a token of their love, each decides to make a sacrifice. At the film’s climax, the girl reveals that she sold her luscious locks to buy her partner a chain for his watch. He then reveals that he sold the watch to buy her a comb. The couple laugh at the irony and, recognising the mutual lengths they would go to for each other, embrace.

Credits

Creative Director: On Gunji

Director: Wakana Suzuki

DOP: Tetsuya Kondo