Project Revoice by ALS Association by Dentsu

Agency: Dentsu
Date: Apr 2018
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BWM Dentsu and its PR arm, Haystac, have launched Project Revoice with the ALS Association in the US and MND Australia.

The groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice.

To launch the initiative, Project Revoice has given Pat Quinn, co-founder of the ALS Ice Bucket Challenge, his voice back. Pat did not record (or bank) his voice before ALS robbed him of his ability to speak. Using footage from his many Ice Bucket interviews, the team were able to re-build his voice.

In the past, people with ALS could use pre-recorded messages to communicate, but the BWM Dentsu Group worked with Canadian software partner Lyrebird to create a complete voice clone. This allows Pat to speak freely and naturally in his own voice, rather than a ‘machine’ voice, when linked to his eye reader assistive technology. The man who gave ALS a voice now has his own voice back.

“This new breakthrough will change the future of personal communication for people who are diagnosed with ALS from here-on,” says Brian Frederick, Executive Vice President of Communications, ALS Association.

As a collaboration between BWM Dentsu, Haystac, Lyrebird, Finch, Rumble Studios, Space 66 and the ALS Association, it took a year to bring this revolutionary speech synthesis project to life.

Project Revoice is now working to encourage MND and ALS communities around the world to record their voices so they can be digitally recreated in the future using this innovative new voice cloning technology.

Credits

Creative Agency: BWM Dentsu

Chief Creative Officer: Rob Belgiovane

Executive Creative Director: Asheen Naidu

Senior Creative Team: René Schultz & Oskar Westerdal

Film Producer: Emma Durlacher

Design Director: Eeuwout 'Dutchy' Baart

Digital Producer: Jenna Mills

Director: Brett Ludeman

Editor: Brendon Killen

PR Agency: Haystac

National General Manager Haystac: Jason Carnew

General Manager Haystac Sydney: Sarah Littlefair

Technology Partner: Lyrebird

Production Company: Finch

Sound & Music: Rumble Studios

Website: Space 66 & Finch

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