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Uber: UBER launches its first TVC in India by Dentsu Aegis Network

Client: Uber
Date: Aug 2017
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Uber, the ridesharing app that is redefining urban mobility across the world, today announced the launch of its integrated marketing campaign in India. With the idea of Apnapan (translates into Belongingness) as its core theme, the campaign aims to build everyday brand relevance and reframe personal mobility. This also marks the launch of Uber’s first TVC in India.

Credits

Conceptualization - Taproot

Client - Uber

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