Honda: Kya Shine Hai (What a Shine) by Dentsu Aegis Network

Client: Honda
Date: Oct 2017
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In its latest film, Honda Motorcycle and Scooter India emphasizes on the importance of extending appreciation.

The film conceptualised by Dentsu One opens with a father and son appreciating each other's effort . Later int the film, a newly married couple expresses love to each other. Husband gifts his wife a rose and as a show of pride for him, his wife raises his collar.

A voice over in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’ (Shine which goes a long way and comfortably keeps the relationships intact).


Title of film: “Kya Shine Hai”

Duration: 45 seconds

Exposure: Television, Digital

Campaign elements: TVC, Print, Outdoor, Digital, Cinema

Client: Honda Motorcycle and Scooter India Pvt. Ltd.

Creative Agency: Dentsu One Pvt. Ltd.

National Creative Director: Titus Upputuru

Creative team: Vishal Mittal, Vishnudas Kunchu, Kartikeya Sharma, Utsav Chaudhary

Planning team: Anand Murty, Samik Chatterjee

Account Management Team: Yoshio Habu, Abhinav Kaushik, Aakash Jain, Ganesh Parthiban

Agency Producer: Dawa Lama

Director (of the film): Hemant Bhandari

Producer: Abhishek Notani

Production House: Chrome Pictures

DOP: Tapan Basu

Music: Abhishek Arora

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