In its latest film, Honda Motorcycle and Scooter India emphasizes on the importance of extending appreciation.
The film conceptualised by Dentsu One opens with a father and son appreciating each other's effort . Later int the film, a newly married couple expresses love to each other. Husband gifts his wife a rose and as a show of pride for him, his wife raises his collar.
A voice over in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’ (Shine which goes a long way and comfortably keeps the relationships intact).
Title of film: “Kya Shine Hai”
Duration: 45 seconds
Exposure: Television, Digital
Campaign elements: TVC, Print, Outdoor, Digital, Cinema
Client: Honda Motorcycle and Scooter India Pvt. Ltd.
Creative Agency: Dentsu One Pvt. Ltd.
National Creative Director: Titus Upputuru
Creative team: Vishal Mittal, Vishnudas Kunchu, Kartikeya Sharma, Utsav Chaudhary
Planning team: Anand Murty, Samik Chatterjee
Account Management Team: Yoshio Habu, Abhinav Kaushik, Aakash Jain, Ganesh Parthiban
Agency Producer: Dawa Lama
Director (of the film): Hemant Bhandari
Producer: Abhishek Notani
Production House: Chrome Pictures
DOP: Tapan Basu
Music: Abhishek Arora