Leading drinks design agency Denomination has designed a new product, Strongbow Blossom Rosé Sparkling AppleCider, for Carlton & United Breweries (CUB, part of the AB InBev family).
Denomination developed an elegant and Insta-worthy design to appeal to the repertoire of drinkers who usually enjoy white wine, cocktails or sparkling wine, enticing them to choose Strongbow Blossom Rosé Sparkling Apple Cider as an alternative ‘starter’ drink.
Denomination approached the design by homing in on the product’s central ingredient, apples, to establish cider cues as the main feature. The hand-drawn illustration of the apple blossom branch curving around the front label not only alludes to the tree in the Strongbow logo but also gives the product credibility and authenticity, promising taste while evoking nature and freshness.
The chosen core colour of dusty pink mirrors the liquid colour and alludes to the light and not overly sweet taste of the cider itself. A classic Strongbow glass shape was used to ensure the product aligned to the core Strongbow branding but was produced in a flint finish for added elegance. The typeface chosen for the Blossom Rosé logo complements the Strongbow logotype and remains in tune with the style, while gold lettering elevates the design into a premium market, away from the mainstream history Strongbow has previously been known for.
A six-pack cluster format was selected as ideal for socialising with friends. Because the product is new, Denomination sought to ensure synergy between the label and the cluster packaging to build recognition of the brand’s assets, reinforcing the pink colour palette and the apple blossom illustration.