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Dementia UK, the specialist nurse charity, has launched its first major brand campaign alongside creative agency partner Lark Communications.

‘I Live With Dementia’ aims to shed a light on caring for someone with the cognitive disease by stating that if you love someone with dementia, you’re living with it too.

According to the organization, more than 1 million people in the UK are expected to be living with dementia within the next three years, and this campaign aims to ensure carers are aware of the support that’s available to them.