Deliveroo has launched its first ever major UK Christmas campaign that encompasses TV, digital, radio, CRM and brand social. The 'Christmas is On' campaign, created in-house by the food-delivery company, highlights that no matter what uncertainty lies ahead the next few months, Deliveroo will be here to deliver this Christmas bringing people together over food and spreading that festive feeling.
Throughout November and December, a brand new festive menu on Deliveroo features exclusive dishes from loved chains to local neighbourhood favourites. From Pret’s legendary Christmas sandwich to Burger King’s Festive BBQ King and Pizza Hut’s Christmas Pizza, these limited-edition dishes are available only on Deliveroo. The campaign also celebrates the festive grocery favourites available for delivery on-demand in as little as 20 minutes from mince pies to prosecco, from the likes of Co-op, Waitrose, Aldi and Morrisons.
In this quirky festive ding-dong, directed by Caviar’s Keith Schofield, a collection of bells, bongs, clangs, tolls, strikes and beeps create the melody of a well known Christmas carol, and bring to life a festive season full of delicious deliveries. The work was created by Brendan Howell and Matthew Benney in-house at Deliveroo Creative Studio, produced by Caviar with music and sound by String & Tins. It will be playing out across all major networks.
Deliveroo Marketing: Caroline Harris, UKI Marketing Director; Justine Stein, Head of Media & Campaigns
Creatives: Brendan Howell, Matthew Benney
Creative Producer: Roy Swansborough
Media agency: Initiative
Production company: Caviar TV
Director: Keith Schofield
Producer: Polly Du Plessis
Executive Producer: Sorcha Shepherd
Post Production: No. 8
Editor: Patric Ryan @ Marshall St Editors
Sound Design: Adam Smyth @ String & Tins
Colourist: Luke Morrison @ Electric Theatre Collective