Client: Deezer
Date: May 2019
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Global music streaming service Deezer has updated its app with a new look and feel that makes it easier for users to navigate the company’s diverse audio content library.

The app has been revamped to have more space, less text and dedicated visual treatments for playlists and channels. Deezer’s new player also matches its background color to the cover art of the current track for a more personalized user experience.

By providing a light and functional interface, Deezer stated in a release it wants to become the soundtrack to its users’ lives and to help music listeners become music lovers. The new visual identity highlights Deezer’s ambition to provide users with the most comfortable music streaming experience on the market. The updated app wants to gently nudge people out of their musical comfort zone and broaden their horizons.

Deezer’s logo has been updated to match the new personality of the brand. It updates the iconic equalizer for the digital age. The new font, Mabry Pro, ties together Deezer’s brand and customer promise with its friendly, joyful and trustworthy look and the lowercase logo treatment aims to convey a human and personalised approach.

Credits

Agency: Base Design

Client: Deezer