McDonald's rolled out a 'Marvel/DC Comics like film' featuring Jack the Dipper, the nugget sauce stealing character recruiting a league of his own which includes Max the Driver, Ray the Trickster and Mel the Cat Burgler to steal 24-carat gold McNuggets. The film is conceptualised by DDB Group.
Customers need to play four online games which they can unlock after buying a box of McNuggets to win 24-carat pure gold nuggets. They need to then pass missions and virtually collect four dipping sauces that will ultimately unlock the safe that holds the golden prize. Apart from golden nuggets, they can also win 365 days of free Chicken McNuggets.
VP Regional Director, DDB Asia: Peter Rodenbeck
Managing Partner: Irene Tsui
Head of Strategy and Innovation: Andreas Krasser
Executive Creative Director, Global Business: Jamal Hamidi
Creative Team: Paul Yu, Tony Cheung, Roden Chau, Matthew Kwok, Venus Li & Winge Cheung
Account Management: Maggie Cheung, Jim Leung, Ivy Suen & Nickson Ng
Tribal: Bocys Lam, Ivy Kong, Nicole Lee, Amy Kong, Ally Au & Chi Wai
Head of Broadcast: Annie Tong
Visualiser: John Chan & Linus Liu
Media Agency: OMD