McDonald's: Jack the Dipper by DDB Tribal

Agency: DDB Tribal
Client: McDonald's
Date: Oct 2017
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McDonald's rolled out a 'Marvel/DC Comics like film' featuring Jack the Dipper, the nugget sauce stealing character recruiting a league of his own which includes Max the Driver, Ray the Trickster and Mel the Cat Burgler to steal 24-carat gold McNuggets. The film is conceptualised by DDB Group.

Customers need to play four online games which they can unlock after buying a box of McNuggets to win 24-carat pure gold nuggets. They need to then pass missions and virtually collect four dipping sauces that will ultimately unlock the safe that holds the golden prize. Apart from golden nuggets, they can also win 365 days of free Chicken McNuggets.

Credits

VP Regional Director, DDB Asia: Peter Rodenbeck

Managing Partner: Irene Tsui

Head of Strategy and Innovation: Andreas Krasser

Executive Creative Director, Global Business: Jamal Hamidi

Creative Team: Paul Yu, Tony Cheung, Roden Chau, Matthew Kwok, Venus Li & Winge Cheung

Account Management: Maggie Cheung, Jim Leung, Ivy Suen & Nickson Ng

Tribal: Bocys Lam, Ivy Kong, Nicole Lee, Amy Kong, Ally Au & Chi Wai

Head of Broadcast: Annie Tong

Visualiser: John Chan & Linus Liu

Media Agency: OMD

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