While gearheads may dream of a relaxed cruise on the open road, the reality for most drivers is more stressful.
According to DDB Sydney, 79% of Australians experience some kind of anxiety around driving. And 59% of drivers fear parallel parking, worrying that they will hold up traffic or ding another vehicle in the process.
That insight has led to the agency’s latest campaign for Volkswagen, which reimagines carriageway conundrums such as merging on to the highway, navigating vast roundabouts or emergency braking for pedestrians as slasher film posters.
The campaign sells drivers on the Volkswagen Tiguan’s driver assistance features, which promise to turn tarmac nightmares into driving doddles.