Date: Jun 2016
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Virtual Reality has fascinated viewers all over the world but can it help the team that has officially been titled England's worst football team? Samsung and DDB Stockholm turn to British football legend, Harry Redknapp, to give New Mills AFC the biggest motivational speech – ever.

New Mills A.F.C is currently in the "Evo-Stik League Northern Premier". At 15/16 in the league table, with only a few games to go, the team were in a tough position to say the least. In fact, the team had not won a single game and had a heart-sinking goal difference of -130. However, before one of their last games of the season, DDB Stockholm and Samsung helped to change their game face. The whole team were equipped with Samsung Gear VR–glasses and had a very special pep talk from none other than footballing legend, Harry Redknapp. Through Virtual Reality Harry was able to speak directly to the players to fire them up to head out on the pitch and put in a last fight for a full three game points.


Art Director: Joel Ekstrand

Copywriter: Nick Christiansen

Additional Credits: Account Manager: Susanne Ytterlid

Account Director: Christian Westelindh

Business Director: Jacob Sandström

Planner: Patrick Wilkorsz

Graphic Designer: Sebastian Reinbring

Agency Producer: Mattias Coldén

Production Company: ACNE

Film Production: House

Director: Anders Jedenfors

Producer: Kalle Wettre

Music: SacredSacred

Post Production: Chimney