Hennessy X.O: The Seven Worlds by DDB Paris, MPC & RSA Films

Date: Feb 2019
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After nearly 16 years out of the advertising business, legendary filmmaker Sir Ridley Scott has brought his grand vision to two high-profile campaigns. The first was an adventure film for Turkish Airlines, which was teased during the Super Bowl. The second grabs the viewer with Scott’s signature other-worldly vision – a visually rich film for Hennessy XO, ‘The Seven Worlds’ which will have a brief presence during the Oscars.

The four-minute, visual effects-heavy spot, ‘The Seven Worlds’, was crafted in close collaboration with RSA Films and Ridley Scott at The Moving Picture Company [MPC], based on a campaign and original idea created by advertising agency DDB Paris.

The film puts forth the idea that “Each drop of Hennessy XO is an Odyssey”, and the director creates an epic visual experiment that explores the cognac’s seven flavor profiles in a story full of powder-made lifeforms, sleek spaceships, anthropomorphic greenery, nectar-filled caves and floating boulders.

The creative adaptation of Hennessy XO includes an homage to the Academy Awards in a scene that brings to life colossal golden figures, similar to the likes of the iconic Oscars award statue. In a short interview that accompanies the film, Scott joked, “I missed doing advertising, and feature films were starting to get on my nerves.” He went on to say that he would come back to the medium if he found something special, which he said this project was. “It’s more than advertising, it’s a form of entertainment. I think advertising has realized, after 30 years, that it must shift back to entertainment.”

Alongside the launch of the ad, MPC revealed an exclusive film showcasing the vast production work that was involved in bringing the campaign to life.

Credits

Brand: Hennessy X.O

Production: Ridley Scott and RSA Films, The Moving Picture Company (MPC)

Director: Ridley Scott

Agency: DDB Paris

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