Slice of Heaven by DDB NZ

Agency: DDB NZ
Date: Apr 2019
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Dave Dobbyn’s iconic kiwi hit ‘Slice of Heaven’ has received a Japanese-inspired refresh in an uplifting campaign for Steinlager Tokyo Dry.

The campaign, which was created by DDB New Zealand, features a mixture of contemporary and traditional music including Karoke, J-Pop and electro-pop with traditional instruments like the Shamisen and Taiko drums.

The ad aims to promote Steinlager’s Tokyo Dry, which mixes New Zealand ingredients with Japanese brewing techniques and pay tribute to the two nations behind the mix.


Client: Lion New Zealand

National Marketing Director: Craig Baldie

Brand Director – Domestic Beer & Craft: Dave Pearce

Brand Manager – Steinlager: Kate Abercrombie

Agency: DDB

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Directors: James Conner; Christie Cooper

Lead Partner: Jennifer Travers

Senior Business Manager: Michael Doolan

Executive Planning Director: Lucinda Sherborne

Executive Producer: Judy Thompson

Senior TV Producer: Samantha Royal

Production Company: Goodoil

Executive Producer: Mark Foster

Business Director: George Mackenzie

Director: Joel Kefali

Producer: Andrew Mclean

Line Production: Mr Positive

Line Producer: Peter Grasse

DOP: Germaine McMicking

Offline Editor: Mark Burnett @ The Editors

Colourist: Dave Gibson

Online: Stu Bedford @ The Machine Room

Music Arranger / Producer: Cam Ballantyne, Beatworms

“Slice of Heaven” written by Dave Dobbyn, published by Native Tongue

Music Licensing: Jonathan Mihaljevich, Franklin Road

Dave Dobbyn Management: Lorraine Barry

Media: Zenith New Zealand

Managing Director: Stuart Rutherford

Group Business Director: Andrea Long

PR: The PR Shop

Director: Pippa Lekner

Group Account Director: Alisa Keall-Grant

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