Slice of Heaven by DDB NZ
- Location:
Dave Dobbyn’s iconic kiwi hit ‘Slice of Heaven’ has received a Japanese-inspired refresh in an uplifting campaign for Steinlager Tokyo Dry.
The campaign, which was created by DDB New Zealand, features a mixture of contemporary and traditional music including Karoke, J-Pop and electro-pop with traditional instruments like the Shamisen and Taiko drums.
The ad aims to promote Steinlager’s Tokyo Dry, which mixes New Zealand ingredients with Japanese brewing techniques and pay tribute to the two nations behind the mix.
Credits
Client: Lion New Zealand
National Marketing Director: Craig Baldie
Brand Director – Domestic Beer & Craft: Dave Pearce
Brand Manager – Steinlager: Kate Abercrombie
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Directors: James Conner; Christie Cooper
Lead Partner: Jennifer Travers
Senior Business Manager: Michael Doolan
Executive Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Senior TV Producer: Samantha Royal
Production Company: Goodoil
Executive Producer: Mark Foster
Business Director: George Mackenzie
Director: Joel Kefali
Producer: Andrew Mclean
Line Production: Mr Positive
Line Producer: Peter Grasse
DOP: Germaine McMicking
Offline Editor: Mark Burnett @ The Editors
Colourist: Dave Gibson
Online: Stu Bedford @ The Machine Room
Music Arranger / Producer: Cam Ballantyne, Beatworms
“Slice of Heaven” written by Dave Dobbyn, published by Native Tongue
Music Licensing: Jonathan Mihaljevich, Franklin Road
Dave Dobbyn Management: Lorraine Barry
Media: Zenith New Zealand
Managing Director: Stuart Rutherford
Group Business Director: Andrea Long
PR: The PR Shop
Director: Pippa Lekner
Group Account Director: Alisa Keall-Grant