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Lion - Speights: The Dance by DDB NZ

Agency: DDB NZ
Date: Apr 2018
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New Zealand beer brand Speights has broken with beer ad tradition and taken to the dancefloor with a heartwarming new campaign.

The two-minute film, called The Dance’, follows two workmates, as one teaches the other to dance. The ad also features other workmates, who provide critique on the men’s style and dance moves.

The campaign was created by DDB NZ and directed by Steve Ayson. It will run across film, online, digital and OOH.


Client credits: Lion

National Marketing Director: Craig Baldie

Category Marketing & Sponsorship Director – Beer: Ben Wheeler

Marketing Manager Mainstream Beer: Jane Dempsey

Brand Manager Mainstream Beer: Geoff Kidd

Assistant Brand Manager Mainstream Beer: Gen Brown

Agency credits: DDB NZ

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director: Rory McKechnie

Art Director: Zac Lancaster

Senior Account Director: Jennifer Travers

Account Manager: Michael Doolan

Executive Planning Director: Lucinda Sherborne

Executive Producer: Judy Thompson

Senior Agency Producer: Samantha Royal

Production Company: The Sweet Shop

Executive Producer: Fiona King

Producer: Larisa Tiffin

Director: Steve Ayson

DOP: Lachlan Milne

Offline Editor: Simon Price

Grade: Trish Cahill

Post Production Company: Perceptual Engineering

Soundtrack/composer/Music: Jonathan Mihaljevich, Franklin Road