The Drum Awards for Marketing EMEA - Awards Show

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Client: Vodafone
Date: Sep 2019
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On 1 August, Vodafone New Zealand announced it would be switching on its 5G network in December. To mark the occasion, they teamed up with DDB New Zealand to create Huxley, a powerful film demonstrating the incredible everyday possibilities this transformative technology will help New Zealanders to realise.

The debut film features two minutes of emotive storytelling, giving the audience a glimpse into two very different worlds. It tells the tale of a bereaved widower and the love for his dog Huxley, juxtaposed against the life of a Japanese veterenary surgeon in Toyko. The two lives play out in parallel on opposite sides of the world, eventually coming together through remote surgery – enabled by the power of 5G.

In launching 5G, the challenge Vodafone New Zealand and DDB New Zealand faced is that many people don’t fully understand what 5G is, let alone what it will enable. The Huxley campaign is designed to show Kiwis how this leap in network technology will change the world as we know it. With infinite new opportunities due to higher speeds and lower latency, Huxley grounds the multitude of possibilities presented by this new tool in a simple emotive story and makes it relatable to Kiwis.


Client credits:

Nileema Allerston, Manager Masterbrand

James Mason, Brand Lead, Masterbrand

Louise Kuegler, Brand, Advertising & Customer Insights COE Lead

Carolyn Luey, Consumer Director

Chief Creative Officer: Damon Stapleton

Gary Steele, Executive Creative Director

Creative Director: Matt Williams

Creative Director: Freddie Coltart

Lead Business Partner: Karla Fisher

Business Partner: Natalie Pierpoint

Senior Business Director: Jaheb Barnett

Business Manager: Toni Guy

Chief Strategy Officer: Rupert Price

Planning Director: Thinza Mon

Senior Integrated Producer: Nigel Sutton

Agency Producer: Esther Watkins

Agency Producer: Charlotte Glennon

Production Company: The Sweet Shop

Executive Producer: Ben Dailey

Executive Producer: Kate Roydhouse

Producer: Andy Mauger

Director: Mark Albiston

DOP: Ziga Zupancic

DOP: Marty Williams

Editor: Luke Haigh

Soundtrack/composer/Music: Cam Ballantyne

Stills Photography: Steve Boniface