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The Wildlife Conservation Film Festival, whose mission is to "inform, engage and inspire audiences about the need for and importance of the protection of global biodiversity," has rolled out a new brand called 'Endangered Love.' Created by DDB New York, the aim of the brand is to engage young people on the fight to save endangered species. According to the agency, the brand is taking a different approach to raising awareness with the "simple thought that the most effective way to avoid extinction is having sex." At www.endangered.love, the brand is selling merchandise that depicts "humorous, slightly risqué illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style for the continuation of their species." In an online animated music video, pandas parody the Lonely Island song 'I Just Had Sex.'

Credits

CCO & Writer: Icaro Doria

Creative Director & Writer: Thiago Carvalho

Creative & Art Director: Bruno Oppido

Writer: Tom Mandel

Art Director: Diego Limberti

Art Director: Cara Johnson

Head of Production: Ed Zazzera

Senior Producer: Amanda Van Caneghem

Music: “I Just Had Sex” written by J.Franks, J. Taccone, A. Samberg, A. Schaffer and J.Bettis

Music Production Company: Beacon Street Studios

Animation: LOBO.CX

Creative Director: Mateus de Paula Santos

Global Head of Production: Loic François Marie Dubois

CG Director: Diogo Kalil

Producers: Su Constantine, Aron Aguiar

Project Coordinator: Michelle Vinotti

3D Animation: Jannaina Bonacelli, Nicolas Nasser, Zé Alexandre, Derek Henriques, Mallo Ryker, Diego de Paula, Jonathan Bento, Michael Maron, Daniel Ueno

3D Modeling: Bruno Saber, Karla Ruoco

Textures: Michel Venus

Rigging: Viviane Adade, Flávio Castello, James do Carmo

Compositing: Cauê Mendes, Diogo Kalil

Render: Diogo Kalil

CG: Felipe Mattos

2D Animation: Anderson Omori, Chan Tong, Rubens Belli, Belli Studio, Rubens Belli, Ana Cristina, Marcos Llussá

Clean Up: Michel Venus, Anderson Omori, Rubens Belli, Ana Cristina, Célio Vogel

Background Artists: Marcos Llussá, Chico Sanches

Concept Artists: Marcos Llussá, Rômulo de Oliveira, Michel Venus

Storyboard: Michel Venus