The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Jul 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
13 votes

This Independence Day, Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.

The new ‘The United of America’ digital video and social campaign launched on July 3 and extends throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.

That blanket came to babies in the 1950s. Illinois medical company Medline surveyed the working moms in their office to see how the company could make a blanket design as warm and comforting as the blanket itself. Those working moms suggested a candy stripe design and the Kuddle-Up blanket line was born.

Credits

Client: Cotton Incorporated

J. Berrye Worsham: President & CEO

Kim Kitchings: Senior VP, Consumer Marketing

Jill Orsini: Advertising Director

Emily Cooper: Advertising Manager

Agency: DDB New York

Chief Creative Officer/North America: Ari Weiss

Chief Creative Officer/New York: Icaro Doria

Creative Director: Cassandra Anderson

Creative Director: Marilyn Kam

Head of Production: Ed Zazzera

Executive Producer: Teri Altman

Management Supervisor: Lauren Solomon

Planning Director: Jen Fox

Senior Social Strategist: Kallista Adami-Koll

Production Company Footage: Sourced & Licensed by STALKR

Executive Producer: Colleen Cavanaugh Anthony

Head of Production: Carly Lagoda

Producer: Maureen Cavanaugh

Producer: Lauren Wachell

Editorial: The Cutting Room

Editor: Jamie Connors

Managing Partner: Susan Willis

Executive Producer: Anna Petitti

Producer: Sebastian Greene

Music: asche & spencer