The Drum Awards for Marketing - Extended Deadline

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Date: Oct 2017
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To commemorate World Rivers Day, Indian water tank producer Sintex has rolled out a film educating people about sewage disposal and urging them to pledge to save rivers.

The campaign titled #ReviveOurRivers is conceptualised by DDB Mudra Group West portrays a mysterious women causing panic across the city for throwing black filth on people. Later it is know that she indeed was the river followed by words appearing on screen - ‘Imagine if rivers could revolt’.

Credits

This film has been directed by film maker, Abhishek Jain.

Also, features actress Anjali Patil.