Puma: Suede Gully by DDB Mudra Group

Client: Puma
Date: Nov 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

Puma along with DDB Mudra has rolled out its latest campaign 'Suede Gully' where it highlights the street culture of India. The music video captures together three street art forms - graffiti, rap and dance and showcases those creative through 8 rappers, 7 street artists and 36 hip-hop dancers from Mumbai, Delhi, Shillong and Madurai.

The street anthem is composed by Sneha Khanwalkar and directed by Sasha Rainbow and features four different languages as well – Hindi, Tamil, Punjabi and Khasi. The video alternates between the artists who are transforming the streets and culminates into a single rap.

Credits

Brand: Puma (India)

Agency: DDB Mudra Group

President and Managing Partner, DDB Mudra South: Ranji Cherian

Account Management: Pritika Gupta, Yash Singh Dabi, Atria Ghosh

Media: Bharath Gaddam, Sagar Govindraju

Creative: Brijesh Jacob, Vishnu Srivatsav, Sooraj Pillai, Jonah Costa, Sukanya Subramaniyan, Sajni Masturlal