Puma: Suede Gully by DDB Mudra Group

Client: Puma
Date: Nov 2017
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Puma along with DDB Mudra has rolled out its latest campaign 'Suede Gully' where it highlights the street culture of India. The music video captures together three street art forms - graffiti, rap and dance and showcases those creative through 8 rappers, 7 street artists and 36 hip-hop dancers from Mumbai, Delhi, Shillong and Madurai.

The street anthem is composed by Sneha Khanwalkar and directed by Sasha Rainbow and features four different languages as well – Hindi, Tamil, Punjabi and Khasi. The video alternates between the artists who are transforming the streets and culminates into a single rap.


Brand: Puma (India)

Agency: DDB Mudra Group

President and Managing Partner, DDB Mudra South: Ranji Cherian

Account Management: Pritika Gupta, Yash Singh Dabi, Atria Ghosh

Media: Bharath Gaddam, Sagar Govindraju

Creative: Brijesh Jacob, Vishnu Srivatsav, Sooraj Pillai, Jonah Costa, Sukanya Subramaniyan, Sajni Masturlal