Puma along with DDB Mudra has rolled out its latest campaign 'Suede Gully' where it highlights the street culture of India. The music video captures together three street art forms - graffiti, rap and dance and showcases those creative through 8 rappers, 7 street artists and 36 hip-hop dancers from Mumbai, Delhi, Shillong and Madurai.
The street anthem is composed by Sneha Khanwalkar and directed by Sasha Rainbow and features four different languages as well – Hindi, Tamil, Punjabi and Khasi. The video alternates between the artists who are transforming the streets and culminates into a single rap.
Brand: Puma (India)
Agency: DDB Mudra Group
President and Managing Partner, DDB Mudra South: Ranji Cherian
Account Management: Pritika Gupta, Yash Singh Dabi, Atria Ghosh
Media: Bharath Gaddam, Sagar Govindraju
Creative: Brijesh Jacob, Vishnu Srivatsav, Sooraj Pillai, Jonah Costa, Sukanya Subramaniyan, Sajni Masturlal