Volkswagen: The Wrong Colour by DDB Montreal

Client: Volkswagen
Date: Dec 2018
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Colour is scientifically proven to affect mood. With the 2019 Jetta’s available 10-colour ambient interior lighting, drivers can choose the colour you want for the mood they want.

In order to demonstrate how drastically colour can change an ambiance, DDB created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere.


Agency: DDB Canada Montréal

Client: Volkswagen Canada

Client lead: Virginie Ludmer (Marketing and communications manager)


Agency: DDB Canada Montréal

Executive Creative Director: Sann Sava

Copywriters: Thibaut Delelis, Olivier Giguère

Proofreader: Suzanne Prémont

Art Directors: Félix-Antoine Brunet, Mélissa Charland

Account Director: Madjid Hamidi

Strategist: Hugo Martin-Bonneville

Média : Touché!

Illustrator: Jack Teagle

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