Volkswagen: advert-body-3 by DDB Montreal
- Location:
Colour is scientifically proven to affect mood. With the 2019 Jetta’s available 10-colour ambient interior lighting, drivers can choose the colour you want for the mood they want.
In order to demonstrate how drastically colour can change an ambiance, DDB created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere.
Credits
Agency: DDB Canada Montréal
Client: Volkswagen Canada
Client lead: Virginie Ludmer (Marketing and communications manager)
INTEGRATED AGENCY CREDITS:
Agency: DDB Canada Montréal
Executive Creative Director: Sann Sava
Copywriters: Thibaut Delelis, Olivier Giguère
Proofreader: Suzanne Prémont
Art Directors: Félix-Antoine Brunet, Mélissa Charland
Account Director: Madjid Hamidi
Strategist: Hugo Martin-Bonneville
Média : Touché!
Illustrator: Jack Teagle
