LampPost by DDB Latina

Returning for the third consecutive year, DDB Group Singapore’s philanthropic The LampPost Project upcycles National Day lamppost banners and flags to raise funds for the Singapore Association for Mental Health (SAMH). Working with a team of seamstresses, the flags’ original designs are preserved and repurposed into practical tote bags.

This year, DDB is adding a lightweight Slingapouch to the project’s commemorative range of hand sewn products. The one-of-a-kind tote bag transforms into a sling bag and folds into a small pouch. The LampPost Projects offers every Singaporean the opportunity to not only do their part in upcycling, but also give back to those in need.

Working with the SAMH, DDB mobilises teams to collect, sort, and clean thousands of recycled banners and flags each year. The agency works with seamstresses, which include senior citizens and SAMH residents, to design and create the bags before they are photographed, uploaded to the website, and dispatched to their new owners.

The profits are donated to the SAMH to help its residents rehabilitate and reintegrate into society.