Help on your business journey by DDB Latina
- Location:
Westpac has showcased the hard work and sacrifice of Australia’s small business owners in the latest phase of its Help campaign.
The ad aims to highlight how the bank provides support for small business owners across Australia, and forms part of its ongoing brand promise to help Australians in the moments that matter.
Credits
Client: Westpac
Jenny Melhuish, Head of Brand, Advertising & Media, Westpac Group
Sam Viney, Head of Advertising, Westpac
Toby Dewar, Head of Media and Agency Management
Carly Boyle, Director of Media Planning
Amber Joyce, Senior Advertising Manager, Westpac
Sian Chadwick, Head of Business Experience, Westpac Business
Anna MacFarlane, Head of Business Marketing, Westpac Business
Alice Pears, Senior Marketing Manager, Westpac Business
Brooke Carter, Senior Marketing Manager, Westpac Business
Magdalena Sikora, Marketing Manager, Westpac Business
Creative Agency: DDB
CCO: Ben Welsh
ECD: Tara Ford
Head of Art: Noah Regan
Creative Partner: Matt Chandler
Art Director: Noah Regan
Copywriter: Matt Chandler
Designer: Paul Jansen
Head of Integrated Content: Sevda Cemo
Lead Senior Producer: Tash Johnson
Managing Partner: Chiquita King / Sasha Firth
Group Account Director: Topher Jones
Senior Business Director: Kirsty Smith
Business Manager: Fabrizia Violante
Chief Strategy Officer: Carl Ratcliff
Head of Planning: Dom Hickey
Senior Planner: James Davis
Production Company: 3&7
Director: Steve Ayson
Executive Producer: Emma Wilcockson
Producer: Julianne Shelton
Edit Facility: The Butchery
Editor: Jack Hutchings
Sound: Song Zu
Sound Engineer: Abigail Sie
Post Production: Blockhead VFX
Music Supervision: Karl Ritcher
Casting: Peta Einberg Casting & Nick Hamon Casting
Media: Media Lab
Public Relations: Map and Page
