Virgin: Virgin Australia finds its voice by DDB Group
- Location:
Virgin Australia is promoting its offerings like Economy X, in-flight Wi-Fi and inclusive airfares with a new campaign.
Created by DDB Sydney, the Economy X spot shows a tall man having difficulties fitting into small spaces, but booked an Economy X seat on Virgin Australia for more comfort. The inclusive airfares spot shows a woman who is a generally undecisive person and on the flight, she chooses both coffee and tea.
Finally, the in-flight Wi-Fi spot shows a woman who needs to stay connected on her phone, being relief that she can use Wi-Fi onboard the plane.
According to Virgin, it hopes the campaign can put a ‘healthy dose of cheekiness’ back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.
Credits
DDB Sydney
CCO: Ben Welsh
ECD: Tara Ford
Creative Partner: David Jackson
Art Director: Anna Paine
Copywriter: Owen Bryson
Managing Partner: Kate Sheppard
Senior Account Director: Claire Hynes
Account Director: Tom Nowlan
Senior Account Executive: Ciara Moloney
Strategy Partner: Caroline Ghatt
Senior Planner: James Davis
Project Director: Casey Machen
TV Producer: Tash Johnson
Designer: Tim Prosser, Paul Jansen
Production House: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
Post Production: The Editors
Offline Editor: Peter Barton
Animation: Blockhead
Sound: Song Zu
Music Composer: Ramesh Sathiah
Engineer: Abigail Sie
Photography
Photographer: Ian Butterworth
Agent: Louis & Co
Client
Group Executive, Brand, Marketing, Public Affairs & Insights: Danielle Keighery
Marketing Director: Michael Nearhos
HO Consumer & Partnership Marketing: Rapthi Thanapalasingam
Leader Brand Communications: Erina Chapman
Specialist Brand Communications: Alexandra Davey
