Virgin: Virgin Australia finds its voice by DDB Group

Agency: DDB Group
Client: Virgin
Date: Mar 2019
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Virgin Australia is promoting its offerings like Economy X, in-flight Wi-Fi and inclusive airfares with a new campaign.

Created by DDB Sydney, the Economy X spot shows a tall man having difficulties fitting into small spaces, but booked an Economy X seat on Virgin Australia for more comfort. The inclusive airfares spot shows a woman who is a generally undecisive person and on the flight, she chooses both coffee and tea.

Finally, the in-flight Wi-Fi spot shows a woman who needs to stay connected on her phone, being relief that she can use Wi-Fi onboard the plane.

According to Virgin, it hopes the campaign can put a ‘healthy dose of cheekiness’ back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.


DDB Sydney

CCO: Ben Welsh

ECD: Tara Ford

Creative Partner: David Jackson

Art Director: Anna Paine

Copywriter: Owen Bryson

Managing Partner: Kate Sheppard

Senior Account Director: Claire Hynes

Account Director: Tom Nowlan

Senior Account Executive: Ciara Moloney

Strategy Partner: Caroline Ghatt

Senior Planner: James Davis

Project Director: Casey Machen

TV Producer: Tash Johnson

Designer: Tim Prosser, Paul Jansen

Production House: Plaza Films

Director: Paul Middleditch

Executive Producer: Peter Masterton

Post Production: The Editors

Offline Editor: Peter Barton

Animation: Blockhead

Sound: Song Zu

Music Composer: Ramesh Sathiah

Engineer: Abigail Sie


Photographer: Ian Butterworth

Agent: Louis & Co


Group Executive, Brand, Marketing, Public Affairs & Insights: Danielle Keighery

Marketing Director: Michael Nearhos

HO Consumer & Partnership Marketing: Rapthi Thanapalasingam

Leader Brand Communications: Erina Chapman

Specialist Brand Communications: Alexandra Davey

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