Agency: DDB Group
Date: Oct 2019
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DDB Group Singapore has launched a breast self-examination 'Nursery reminder' campaign for the Breast Cancer Foundation (BCF), with presenting partner Bridgestone Asia Pacific and talent partner MindChamps PreSchool.

Set to the familiar tune of 'Wheels on a bus', the nursery rhyme 'Molly Monkey sings and saves' contains phrases like 'up and down' and 'round and round' to illustrate the movements of a breast self-exam, and make them easier to remember.

The campaign kicks off Breast Cancer Awareness Month in October. The nursery rhyme was performed at the Pink Ribbon Walk 2019 by MindChamps PreSchoolers and is available as a sing-along music video and illustrated storybook as part of fundraising and outreach efforts.