If you’re separating, we’re here to help by DDB Group

Agency: DDB Group
Date: Mar 2019
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Westpac is exploring the emotional and financial impact of family separations in the latest instalment of the brand’s ongoing ‘help’ campaign.

The ad, which was created by DDB Sydney, follows a young boy as he navigates the difficult times of his parent’s marriage breakdown. The spot aims to showcase the brand’s “commitment to helping Australians in the moments that matter”.

Credits

Client: Westpac

Jenny Melhuish, Westpac Group Head of Brand, Advertising & Media

Melanie Portelli, Acting Head of Advertising

Shannon Jenkin, Senior Manager, Westpac Advertising

Toby Dewar, Head of Media and Agency Management

Carly Boyle, Director of Media Planning

Creative: DDB Sydney

Production Company: Exit Films

Director: Garth Davis

Edit Facility: The Butchery

Post Production: ALT VFX

Sound: Song Zu

Music Supervision: Level Two Music

Media: Media Lab

Public Relations: Map and Page

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The Lost Ashes by TBWA\MCR

Added 19 September 2019
Agency: TBWA\MCR
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