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McDonald's: Celebrate the future by honoring the past by DDB Group Hong Kong

Client: McDonald's
Date: Jul 2016
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DDB and Tribal Hong Kong, McDonald’s is celebrating its latest state-of-the-art concept store at City Plaza in Taikoo Shing, by opening the door to the brand's history.

Through an intensive four-day campaign, the idea was to recreate McDonald’s adverts from the past. The campaign kicked off with McDonald’s ‘Fish symphony’ TV spot, coincidentally created by DDB Group Hong Kong’s Chief Creative Officer and Managing Director, Carol Lam, back in 1997.

Credits

Creative Agency: DDB and Tribal Hong Kong

Chief Creative Officer and Managing Director: Carol Lam

Head of Tribal and Head of Digital: Leo Tsui

Head of Strategy: Andreas Krasser

Head of Digital Creative: Marco Lam

Group Creative Director: O Poon

Creative Team: Paul Yu, Ben Ling, Matthew Kwok, Joseph Lam, Buzz Kwok, Benjamin Chan, Issac Chiu, Iris Law and Emily Kam

Account Servicing: Emmie Tse, Koman Ko, Felix Fong

Project Manager: Ivy Kong

Head of Broadcast: Annie Tong

Producer: Wai Hung Wong, Vincent Wong

Media Agency: OMD Hong Kong