DDB and Tribal Hong Kong, McDonald’s is celebrating its latest state-of-the-art concept store at City Plaza in Taikoo Shing, by opening the door to the brand's history.
Through an intensive four-day campaign, the idea was to recreate McDonald’s adverts from the past. The campaign kicked off with McDonald’s ‘Fish symphony’ TV spot, coincidentally created by DDB Group Hong Kong’s Chief Creative Officer and Managing Director, Carol Lam, back in 1997.
Creative Agency: DDB and Tribal Hong Kong
Chief Creative Officer and Managing Director: Carol Lam
Head of Tribal and Head of Digital: Leo Tsui
Head of Strategy: Andreas Krasser
Head of Digital Creative: Marco Lam
Group Creative Director: O Poon
Creative Team: Paul Yu, Ben Ling, Matthew Kwok, Joseph Lam, Buzz Kwok, Benjamin Chan, Issac Chiu, Iris Law and Emily Kam
Account Servicing: Emmie Tse, Koman Ko, Felix Fong
Project Manager: Ivy Kong
Head of Broadcast: Annie Tong
Producer: Wai Hung Wong, Vincent Wong
Media Agency: OMD Hong Kong