The Drum Awards Festival - Extended Deadline

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Agency: DDB Group
Date: Apr 2019
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Foxtel has built a Game of Thrones experience in Sydney in memory of all the key characters that have been killed off in the famously brutal series Game of Thrones.

The ‘Final Resting Place’ has been launched to promote the premiere of the final series of the show, which debuts this weekend and is being shown on Australia’s Foxtel.

The 2000-square meter experience is set at Fearnley Grounds, Centennial Park with sculptures that pay homage to the almost one hundred thousand individual deaths to have occurred throughout the series so far.

The campaign was brought to life by DDB Sydney, Revolver/Will O’Rourke and The Glue Society, and is promoted online via the ‘Grave of Thrones’ website and a set of social films and images.


DDB Sydney, Revolver/Will O’Rourke and The Glue Society