The Drum Awards for Marketing - Extended Deadline

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Client: Hasbro
Date: Apr 2018
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To celebrate Children’s Day, Hasbro transformed itself into a world of creativity with the launch of the 'Open a jar of imagination' Play-Doh campaign.

The campaign seeks to remind the entire world the importance of encouraging children’s imagination. The launch was promoted through special bus stop ads, which suspended a jar of Play-Doh inside a transparent mould - showing off the possibilities of Play-Doh when combined with a little imagination.

Jonathan Kaplisky, marketing director of Hasbro said: “Play-Doh is the ideal brand for this campaign because it pleases both parents and children. The parents, because they know that with Play-Doh their children can develop creativity, and the children, because it’s a brand that transmits a ton of fun. Our expectancy is for the Play-Doh can to be perceived as an opportunity to give imagination at a low cost”.

Credits

Client: Hasbro

Producto: Play-Doh

Marketing Manager: Jonathan Kaplinsky

Brand Manager: Lina Henao

Marketing Assistant: Donaji Trejo

Advertising Agency: DDB Colombia

Chief Executive Officer: Borja de la Plaza

Chief Creative Officer: Leo Macias

Creative Director: Juan Espitia / Mario León

Art Director: Mario León / Juan Espitia

Copywriter: Mario León / Juan Espitia

Account Director: Paula Botero

Head of Production: Dolly Cantor / Darío Lozano

Producer: Esteban Pava