Hasbro: advert-top-1 by DDB Colombia
- Location:
To celebrate Children’s Day, Hasbro transformed itself into a world of creativity with the launch of the 'Open a jar of imagination' Play-Doh campaign.
The campaign seeks to remind the entire world the importance of encouraging children’s imagination. The launch was promoted through special bus stop ads, which suspended a jar of Play-Doh inside a transparent mould - showing off the possibilities of Play-Doh when combined with a little imagination.
Jonathan Kaplisky, marketing director of Hasbro said: “Play-Doh is the ideal brand for this campaign because it pleases both parents and children. The parents, because they know that with Play-Doh their children can develop creativity, and the children, because it’s a brand that transmits a ton of fun. Our expectancy is for the Play-Doh can to be perceived as an opportunity to give imagination at a low cost”.
Credits
Client: Hasbro
Producto: Play-Doh
Marketing Manager: Jonathan Kaplinsky
Brand Manager: Lina Henao
Marketing Assistant: Donaji Trejo
Advertising Agency: DDB Colombia
Chief Executive Officer: Borja de la Plaza
Chief Creative Officer: Leo Macias
Creative Director: Juan Espitia / Mario León
Art Director: Mario León / Juan Espitia
Copywriter: Mario León / Juan Espitia
Account Director: Paula Botero
Head of Production: Dolly Cantor / Darío Lozano
Producer: Esteban Pava