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Skittles: 2019 Chinese New Year video by DDB China

Agency: DDB China
Client: Skittles
Date: Jan 2019
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Skittles encourages young Chinese to speak up against relatives prying questions this Chinese New Year

Skittles has taken a subversive view on the Chinese New Year tradition of the reunion dinner, encouraging young Chinese people to be honest and speak up to their relatives.

Traditionally families come together to celebrate the start of Chinese New Year by reuniting, and with many families living apart, it can be the first time they’ve caught up in a long time. Skittles believes this results in a series of embarrassing and probing questions for the younger family members.

The online video stars Yibo Wang, a celebrity that Skittles says enjoys dancing and candy, who plays the part of a younger family member who rebels against his uncle's questions, answering with a rap. To his surprise, the uncle raps back, creating a rap battle-style confrontation in which the two see more similarities than differences.

Skittles is hoping this message of honesty can bring together families, rather than divide as older family members mean no harm in their prying.


DDB Guangzhou