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Starburst: Unexplainably Juicy by DDB Chicago

Client: Starburst
Date: Apr 2016
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MC Hammer is starring in a the latest installment of Starburst’s “Unexplainably Juicy” campaign. The interactive print, digital and social campaign shows Hammer doing the "Juicy Raindance," which "causes juicy raindrops to fall." The DDB Chicago campaign also features a Shazam element. If consumers use the Shazam app on Starburst print ads, they’ll be directed to a micro-site where they can see more than 30 short-form Hammer videos.

Credits

Chief Creative Officer: John Maxham

EVP, Executive Creative Director: Mark Gross

Creative Director: Brian Boord

Creative Director: Chad Broude

Chief Production Officer: Diane Jackson

SVP, Executive Producer: Will St. Clair

Producer: Allie Reeck

Music Production Manager: Linda Bres

Production Manager: Scott Terry

SVP, Integrated Brand Leader: Kate Christiansen

SVP, Group Strategy Director: David Chriswick

VP, Group Business Director: Gwen Hammes

VP, Account Director: Marc Singer

Strategy Director: Matt Mullen

Account Executive: Kelly Mendola

Account Executive: Jacqui Comella

General Counsel: Sandra Lieb

Celebrity Talent and Music Rights Acquisition: Paul Williams, The Marketing Arm

Production: Jam 3

Executive Creative Director: Adrian Belina

Creative Director/Associate Creative Director: Greg Bolton

Lead Creative: Mauricio Vio

UX: Kaye Mao

Head of Production: Michael Dobell

Executive Producer: Michael Dobell

Producer: Ben McEvoy

Production Coordinator: Madison Hayhoe

Head of Development & UX: Adam Slayer

Technical Director: Miguel Moraleda

Lead Developer: Brendan Neufeld

Developer: Jeffrey Burt

Developer: Marco Donnici

Developer: Heung Lee

Developer: Nick Scherman

QA: Madison Hayhoe

Live Action: Dean West Photography

Post: Lookout! Studios / Steve Otvos

Animation: Lookout! Studios / Steve Otvos

Audio / Sound Design: The Studio

Manager, Studio Operations: Stacey Simcik

Audio Mixer: Nicholas Papaleo

Audio Assistant: Bobby Lord

Motion Graphic Designer/ Video Editor: Kevin Peleschak

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