Starburst: Unexplainably Juicy by DDB Chicago
- Location:
MC Hammer is starring in a the latest installment of Starburst’s “Unexplainably Juicy” campaign. The interactive print, digital and social campaign shows Hammer doing the "Juicy Raindance," which "causes juicy raindrops to fall." The DDB Chicago campaign also features a Shazam element. If consumers use the Shazam app on Starburst print ads, they’ll be directed to a micro-site where they can see more than 30 short-form Hammer videos.
Credits
Chief Creative Officer: John Maxham
EVP, Executive Creative Director: Mark Gross
Creative Director: Brian Boord
Creative Director: Chad Broude
Chief Production Officer: Diane Jackson
SVP, Executive Producer: Will St. Clair
Producer: Allie Reeck
Music Production Manager: Linda Bres
Production Manager: Scott Terry
SVP, Integrated Brand Leader: Kate Christiansen
SVP, Group Strategy Director: David Chriswick
VP, Group Business Director: Gwen Hammes
VP, Account Director: Marc Singer
Strategy Director: Matt Mullen
Account Executive: Kelly Mendola
Account Executive: Jacqui Comella
General Counsel: Sandra Lieb
Celebrity Talent and Music Rights Acquisition: Paul Williams, The Marketing Arm
Production: Jam 3
Executive Creative Director: Adrian Belina
Creative Director/Associate Creative Director: Greg Bolton
Lead Creative: Mauricio Vio
UX: Kaye Mao
Head of Production: Michael Dobell
Executive Producer: Michael Dobell
Producer: Ben McEvoy
Production Coordinator: Madison Hayhoe
Head of Development & UX: Adam Slayer
Technical Director: Miguel Moraleda
Lead Developer: Brendan Neufeld
Developer: Jeffrey Burt
Developer: Marco Donnici
Developer: Heung Lee
Developer: Nick Scherman
QA: Madison Hayhoe
Live Action: Dean West Photography
Post: Lookout! Studios / Steve Otvos
Animation: Lookout! Studios / Steve Otvos
Audio / Sound Design: The Studio
Manager, Studio Operations: Stacey Simcik
Audio Mixer: Nicholas Papaleo
Audio Assistant: Bobby Lord
Motion Graphic Designer/ Video Editor: Kevin Peleschak
