Kohler: Never Too Next by DDB Chicago
- Location:
To promote its elaborate “dual-flush” Veil Intelligent toilet that features things like an “automatic deodorization system” and a “heated seat with adjustable temperature settings,” Kohler has rolled out a tongue-in-cheek spot that features robots who stumble across this toilet at a human’s house-warming party and become fascinated by its futuristic design. Created by DDB Chicago, the spot is part of Kohler’s ongoing ‘Never Too’ campaign that shows off the brand’s “forward-thinking design solutions” and is targeted towards “today’s style enthusiasts.” In the spot, a robot couple attend a housewarming party and appear to be bored by the lame jokes and dance moves of the human guests. But when they discover the Veil Intelligent toilet inside the bathroom, they decide to congregate in there with other robots and marvel at its features. One robot even snaps a quick selfie with the Veil.
Credits
Chief Creative Officer: John Maxham
Executive Creative Director: Jean Batthany
Group Creative Director: Nathan Monteith
Creative Director (Art): Kurt Riemersma
Creative Director (Copy): Matt Ben Zeev
Chief Production Officer: Diane Jackson
Executive Producer: Debora den Iseger
Executive Art Producer: Suzanne Koller
Senior Print Producer: Carla Nieto
Senior Business Director: Jenn Nolden
Account Executive: Kate Karens
Account Manager: Kirby Summers
Production Manager: Scott Terry
Production Company: MJZ
President: David Zander
Senior Executive Producer: Eriks Krumins
Director: Dante Ariola
Line Producer: Natalie Hill
DP: Phillipe Le Sourd
Production Designer: Christopher Glass
Editorial: No6TV
Editor: Amanda Perry
Assistant editor: Danny Fogarty
Senior Producer: Kendra Desai
VFX: Jamm Visual
VFX Supervisor/Lead CG Lighter: Andy Boyd
VFX Supervisor/Lead Compositor: Jake Montgomery
Lead CG FX Artist: Zachary DiMaria
Flame Artist: Pat Munoz
Flame Artist: David Hernandez
Nuke Artist: Kenneth Brown
CG Artist: Nha Ca Chau
CG Artist: Huisoo Lee
CG Modeling: Aaron Hamman
CG Modeling: Joel Durham
Executive Producer: Asher Edwards
Producer: Ashley Greyson
Color: Company 3
Colorist: Stefan Sonnenfeld
Executive Producer: Rhubie Jovanov
Music House: PullPullPull
Composer: Mitch Davis
Executive Producer: Scott Brittingham
Audio Post: The Studio, Chicago
Sound engineer(s): Nicholas Papaleo
Sound assistant: Bobby Lord
Audio Post Producer: Stacey Simcik
Print Post Production: Gianini
CGI Artist: Tim McMahon
CGI Artist: Sebastian Szyszka
CGI Artist: Jeffrey Gilles
Director: Scott Giannini
Executive Producer: Kevin O’Connell
Photographer: Michael Huijbregtse (Kohler Co.)
Retoucher: Tom Waterloo (The studio, DDB Chicago)
