Cantroller by DDB Chicago

Date: Jun 2019
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Miller Lite has created a fun solution for gamers who like to drink a beer while playing with the launch of the first-everCantroller, an innovative gaming controller that also happens to be a can of great tasting Miller Lite. Elegantly designed, the Cantroller is the first controller that gamers can actually drink, allowing them to play without ever putting down the controller.

To launch the limited edition Cantroller, Miller Lite has partnered with comedian and gaming fan Eric Andre on a new campaign promoting this first-of-its-kind gaming controller. The Cantroller will be exclusively available at a drop event, taking place on June 12 in Los Angeles, coinciding with the country’s largest gaming conference. Participants can play against Eric for the chance to win a Miller Lite Cantroller. The competition will be live-streamed on Miller Lite’s Twitch channel starting June 12, 7pm PST.

The Cantroller campaign kicks off with a film featuring Eric Andre inviting gamers to challenge him at the live event. Miller Lite’s Cantroller campaign, which was created by DDB Chicago, is inspired by classic game ads that ground the gaming world in reality.

Credits

CLIENT: MillerCoors

Chief Marketing Officer: Michelle St. Jacques

VP, Miller Family of Brands: Anup Shah

Director of Marketing: Lisa Rudman

Senior Brand Manager: Justine Stauffer

Associate Marketing Manager: Caroline Flood

Public Relations Manager: Colleen Weber

CREATIVE AGENCY: DDB Chicago

Chief Creative Officer, DDB North America: Ari Weiss

Chief Creative Officer, DDB Chicago: John Maxham

SVP, Group Creative Director: Myra Nussbaum

Associate Creative Director, Art Director: Nick Howard

Associate Creative Director, Copywriter: Nick Stoner

Associate Creative Director, Art Director: Guiga Cunha

Copywriter: Joey Johnson

Chief Production Officer, DDB Chicago: Diane Jackson

Executive Producer: Keith Jamerson

Senior Producer: Jason Georgen

Production Business Manager: Scott Terry

Talent Manager: Shirley McMahon

Strategy Director: Patrick O’Rourke

SVP, Group Account Director: Kiska Howell

Account Supervisor: Katelyn Ledford

Account Executive: Lauren Remar

Project Manager: Leah Ziegler

PRODUCTION COMPANY: Bullitt

Director: Anthony Leonardi

Executive Producer: Todd Makurath

Executive Producer: Luke Ricci

Head of Production: Jenni Sprunger

Line Producer: Nathaniel Greene

EDITORIAL: Whitehouse

Editor: Matthew Wood

Assistant Editor: Luke Sloma

Producer: Lauren Connolly

AUDIO POST: Studio 225

Sound Design/Mixer: Nick Papaleo

Producer: Cameron Aper

Studio Director: Kendall Fash

CGI PRODUCTION: Framestore

Creative Director: Anthony Gibbs

Creative Director: Alex Thomas

CG Supervisor: Jessica Groom

Senior Producer: Rachel Mariscal Creasey

PRODUCTION: Unit9

Creative Director: Yifei Chai

Tech Lead: Andy Sheen

Product Designer: Yu-Chang Chou

Tech: Mike Schrofel

Executive Producer: Luca De Laurentiis

Producer: Martina Sogni

Producer: Winona Bedford

Head of Production: Mindy Lubert

MUSIC AND SOUND DESIGN: The Elements Music

Co-Founder/Creative Director: J Bonilla

Co-Founder/Executive Producer: Ian Dalsemer

Partner/Creative Director: Andy Carroll

Partner/Composer: Dan Bewick

PR: ICF Next

Media: Connect

Experiential: Jack Morton Worldwide

Overall Rating
3/5Vote

E45: Millions by Havas

Added 16 August 2019
Agency: Havas
Overall Rating
5/5Vote