Cantroller by DDB Chicago
- Location:
Miller Lite has created a fun solution for gamers who like to drink a beer while playing with the launch of the first-everCantroller, an innovative gaming controller that also happens to be a can of great tasting Miller Lite. Elegantly designed, the Cantroller is the first controller that gamers can actually drink, allowing them to play without ever putting down the controller.
To launch the limited edition Cantroller, Miller Lite has partnered with comedian and gaming fan Eric Andre on a new campaign promoting this first-of-its-kind gaming controller. The Cantroller will be exclusively available at a drop event, taking place on June 12 in Los Angeles, coinciding with the country’s largest gaming conference. Participants can play against Eric for the chance to win a Miller Lite Cantroller. The competition will be live-streamed on Miller Lite’s Twitch channel starting June 12, 7pm PST.
The Cantroller campaign kicks off with a film featuring Eric Andre inviting gamers to challenge him at the live event. Miller Lite’s Cantroller campaign, which was created by DDB Chicago, is inspired by classic game ads that ground the gaming world in reality.
Credits
CLIENT: MillerCoors
Chief Marketing Officer: Michelle St. Jacques
VP, Miller Family of Brands: Anup Shah
Director of Marketing: Lisa Rudman
Senior Brand Manager: Justine Stauffer
Associate Marketing Manager: Caroline Flood
Public Relations Manager: Colleen Weber
CREATIVE AGENCY: DDB Chicago
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
SVP, Group Creative Director: Myra Nussbaum
Associate Creative Director, Art Director: Nick Howard
Associate Creative Director, Copywriter: Nick Stoner
Associate Creative Director, Art Director: Guiga Cunha
Copywriter: Joey Johnson
Chief Production Officer, DDB Chicago: Diane Jackson
Executive Producer: Keith Jamerson
Senior Producer: Jason Georgen
Production Business Manager: Scott Terry
Talent Manager: Shirley McMahon
Strategy Director: Patrick O’Rourke
SVP, Group Account Director: Kiska Howell
Account Supervisor: Katelyn Ledford
Account Executive: Lauren Remar
Project Manager: Leah Ziegler
PRODUCTION COMPANY: Bullitt
Director: Anthony Leonardi
Executive Producer: Todd Makurath
Executive Producer: Luke Ricci
Head of Production: Jenni Sprunger
Line Producer: Nathaniel Greene
EDITORIAL: Whitehouse
Editor: Matthew Wood
Assistant Editor: Luke Sloma
Producer: Lauren Connolly
AUDIO POST: Studio 225
Sound Design/Mixer: Nick Papaleo
Producer: Cameron Aper
Studio Director: Kendall Fash
CGI PRODUCTION: Framestore
Creative Director: Anthony Gibbs
Creative Director: Alex Thomas
CG Supervisor: Jessica Groom
Senior Producer: Rachel Mariscal Creasey
PRODUCTION: Unit9
Creative Director: Yifei Chai
Tech Lead: Andy Sheen
Product Designer: Yu-Chang Chou
Tech: Mike Schrofel
Executive Producer: Luca De Laurentiis
Producer: Martina Sogni
Producer: Winona Bedford
Head of Production: Mindy Lubert
MUSIC AND SOUND DESIGN: The Elements Music
Co-Founder/Creative Director: J Bonilla
Co-Founder/Executive Producer: Ian Dalsemer
Partner/Creative Director: Andy Carroll
Partner/Composer: Dan Bewick
PR: ICF Next
Media: Connect
Experiential: Jack Morton Worldwide
