Blue Moon: Once in a Blue Moon by DDB Chicago

Client: Blue Moon
Date: Aug 2019
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Blue Moon’s new campaign, dubbed “Once In a Blue Moon” from DDB Chicago. The #1 craft beer brand is bringing extraordinary experiences to the everyday consumer with its new campaign, which features two spots that will go live later this month. The ads showcase Blue Moon’s new narrative around chasing the everyday thrill.

Myra Nussbaum, senior vice-president, group creative director at DDB Chicago said: “Blue Moon’s advertising has traditionally focused on the craft beer’s brewing process and unique product attributes.

"We looked back to the origins of Blue Moon and found a great quote from a Blue Moon employee when they first tasted the Belgian White Ale, ‘A beer this good only comes around once in a blue moon.’ This phrase was our inspiration because it speaks to the specialness of the product but also got us thinking about what if ‘once in a blue moon’ could happen more often than once in a blue moon? The idea of exploring a world where once in a blue moon experiences can happen all the time gave us a great big creative sandbox to play in."

Credits

Miller-Coors

Chief Marketing Officer: Michelle St. Jacques

Vice President – Above Premium : Bryan Ferschinger

Sr. Marketing Director : Frank Cirone

Sr. Marketing Manager : Elizabeth Hitch

CREATIVE AGENCY DDB Chicago

Chief Creative Officer, DDB Worldwide: Ari Weiss

Chief Strategy Officer, DDB North America: Eric Zuncic

Chief Creative Officer, DDB Chicago: John Maxham

SVP, Group Creative Director: Myra Nussbaum

Creative Director - Art Director: Angela Paris

Creative Director - Copywriter: Adam Cook

Chief Production Officer, DDB Chicago: Diane Jackson

Executive Producer: Keith Jamerson

Production Manager: Zoe Grubbe

Chief Strategy Officer, DDB Chicago: Tricia Russo

SVP, Group Strategy Director: Adam Crandall

SVP, Group Account Director: Kiska Howell

Account Director: Lauran Gibson

Account Executive: Colette Charak

Sr Project Manager: Jen Polan

PRODUCTION COMPANY Anonymous Content

Director: Tim Godsall

Director of Photography: Tim Hudson

Executive Producer: SueEllen Clair

Line Producer: Paul Ure

POST PRODUCTION The Mill NYC

Executive Producer: Andrew Sommerville

Senior Producer: Luis Martin

2D Lead: Anne Trotman

3D Lead: Rune Mansson

Colorist: Fergus McCall

EDITORIAL Work Editorial

Editor: Bill Smedley

Assistant Editor: Julian Laing

Assistant Editor: Trevor Myers

Executive Producer: Erica Thompson

Producer: Chris Delarenal

AUDIO POST Sonic Union

Sound Engineer: Steve Rosen

Sound Engineer: Julienne Guffain

Producer: Pat Sullivan

MUSIC PRODUCTION

COMPANY

SOUTH

Drink Marvelously by Fig Agency

Added 18 September 2019
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