Date: Nov 2016
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Ikea Belgium and DDB Brussels launched a contemporary Christmas tale. The spot tells the story of three young boys who embark on an epic journey to reunite an unexpected friend with his family.

Operation Treenapping - as the spot is dubbed - is a metaphor-driven story with a message: the one thing that really matters during the holiday season is being together with the people you love.


Creative director: Peter Ampe, Odin Saille

Creatives: Ralf De Houwer, Jonas Caluwe

Strategy: Dominque Poncin

Account team: Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal

PR: Kenn Van Lijesbeth

TV producer: Brigitte Verduyckt

Production company: Caviar

Director: Bruce St. Clair

Executive producer: Ilse Joey

Producer: Thomas Hofman

Music: Raygun