Ikea Belgium and DDB Brussels launched a contemporary Christmas tale. The spot tells the story of three young boys who embark on an epic journey to reunite an unexpected friend with his family.
Operation Treenapping - as the spot is dubbed - is a metaphor-driven story with a message: the one thing that really matters during the holiday season is being together with the people you love.
Creative director: Peter Ampe, Odin Saille
Creatives: Ralf De Houwer, Jonas Caluwe
Strategy: Dominque Poncin
Account team: Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal
PR: Kenn Van Lijesbeth
TV producer: Brigitte Verduyckt
Production company: Caviar
Director: Bruce St. Clair
Executive producer: Ilse Joey
Producer: Thomas Hofman