Alzheimer League Flanders: advert-top-1 by DDB Brussels
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The Flemish Alzheimer’s League breaks the taboo about early-onset dementia in a captivating new radio documentary. Six people with dementia immortalised their finest memories in the documentary.
“The disease is a great burden at an early age,” says the League. “People with early-onset dementia understand what awaits them. That’s why we gave them this opportunity to record messages for later, while they still can.”
The campaign is linked to a website, ikbenernog.be (I’m still here), on which anyone can leave a memory for their loved ones.
Credits
Client : Alzheimer Liga Vlaanderen
Contact : Hilde Lamers, Laura Weyns
Agency : DDB Brussels
CD: Peter Ampe, Odin Saille
Creation: Kenn Van Lijsebeth
Account Team: Sylvie De Couvreur, Silvie Erzeel, Anneleen Vande Voorde
Photographer: Dieter Hautman
PR: Kenn Van Lijsebeth
Graphic designer: Wietse De Ridder
Development: Christophe Gesquière
Digital producer: Adeline Andre
Radiostudio: Raygun
Music Composer: Peter Baert
Producer & Coach: Liesbeth Demolder, Toon Jansegers
Sound Engineer: Mathias Lewis
Production Company: Landvogel
DOP: Tiele Mulier
Executive Producer: Thomas Cassiers
Producer: Yannick Verdonck
Offline edit: Tom Syryn
Online edit: Glenn Renard