Indeed: Search For Greatness by DCX

Agency: DCX
Client: Indeed
Date: Oct 2017
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The world’s largest job site Indeed has launched a new brand campaign that tackles one of recruitment’s last taboos - unconscious bias.

The thought-provoking campaign urges employers to consider an issue that can hold back talented jobseekers and cause recruiters to miss strong candidates.

The striking series of billboard and TV ads features a range of people whose faces are obscured by their CV, driving home the message that employers should judge candidates first and foremost on the skills they have to offer.

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