DBS: Fashion Slowdown

Client: DBS
Date: Oct 2019
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Banking brand DBS has launched a campaign in Singapore that hopes to raise awareness of the impact of fast-fashion on the environment.

The brand has launched a film on sustainability as part of its ongoing ‘Sparks’ video series, as well as an augmented reality game called ‘Fashion Slowdown’.

The activity plugs into wider efforts from the bank to become engaged around sustainability issues. In 2019, the banking group launched four sustainability interest groups which are focused on initiatives to reduce fashion, food, plastic and paper waste. These groups bring together like-minded employees from across the bank to drive key sustainability initiatives, according to DBS.

As part of the initiative, DBS also hosted its first clothes swap for employees, driving over 200kg of donated items.



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