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DAZN: We All Rise With More Eyes

Client: DAZN
Date: Jul 2021
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The UEFA Women's Champions League will be bigger than ever in 2021/22 and fans can look forward to groundbreaking coverage thanks to a new four-year global broadcasting partnership with streaming platform Dazn, together with YouTube.

At a time when professional women’s sport continues to fight for more exposure, this new partnership brings visibility like never before to players, clubs, and the elite competition itself by making matches all season long available to fans all over the globe.

To that end, Dazn has released a campaign film today entitled 'We All Rise With More Eyes' – the debut content on its new UEFA Women’s Champions League YouTube channel.

Directed by multi-award winner Alyssa Boni and voiced over by UK rapper FLOHIO, the short film powerfully conveys in just under two minutes Dazn’s long-term vision of the unstoppable impact more visibility will have on taking the women’s competition to new heights. Specifically, it brings to life the incredible ripple effect that more eyes will undoubtedly have on the game.

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