Days: Beer for Anyone by Among Equals

Alcohol-free beer brand Days has launched an out-of-home (OOH) campaign that dives into relatable reasons to skip the alcohol, but not the beer.

Coming off the back of more people choosing to take part in 'dry January,' the ad campaign hopes to provoke conversation about the benefits of alcohol-free beer and that you can still drink great-tasting beer, with none of the side effects.

The OOH push is live nationwide and features on billboards in various TFL underground stations in England, as well as digital screens in Scotland.

The brand expects to reach over 26m people with this project.