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Universal Parks & Resorts: Grow Bold by David&Goliath

Date: Feb 2018
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The kids featured in the new ‘Grow Bolder’ campaign for Universal Parks & Resorts are ready to take off the training wheels and go on adventures.

The new national brand campaign for Universal Orlando Resort and Universal Studios Hollywood, showcases Universal theme parks as destinations for kids who are ready to take the next step and up their vacation quotients.

Created in partnership between Universal Parks & Resorts and David&Goliath, the campaign features a cinematic, black and white spot featuring kids who are empowered and eager to stand on their own, speak for themselves and boldly take on the respective parks.

We see a young wizard in Harry Potter’s world ready to wave a wand, plus a kid who isn’t afraid to venture in with the dinosaurs of Jurassic Park, or wield a ray gun with Minions, go face to face with King Kong or save the planet with Transformers.


Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Executive Creative Director: Ben Purcell

Art Director: Tracey Chan

Copywriter: Chris Santaiti

Director of Broadcast Production: Paul Albanese

Producer: Dustin Oliver

Jr. Producer: Sana Bawania

Director of Business Affairs: Rodney Pizarro

Business Affairs Manager: Jason DelosSantos

Group Account Director: Jamie Simms

Account Executive: Jenavieve Cazares

Group Strategy Director: Donesh Olyaie

Strategist: Justine Basil

Project Manager: Mike Antonellis

Director of Digital Production: Peter Bassett

Digital Producer: Kyle Stein

Digital Designer: Meagan Steinkamp

UX Designer: John Randall IV

Sr Programmer: Benjamin Smith

Programmer: Mariano Echegoyen

Production Company: RSA Films, Inc

Director: Tobias Granström

Director of Photography: Aril Wretblad

President: Jules Daly

VP/Executive Producer: Marjie Abrahams

Head of Production: Elicia Laport

Producer: Linda Masse

Editorial House: Spinach

Editor: Adam Bright

Executive Producer: Jonathan Carpio

Producer: Patricia Gushikuma


VFX Supervisor/Lead CG: Andy Boyd

VFX Supervisor/Lead Compositor: Jake Montgomery

Flame Artist: Brian Hajek

Flame Artist: Mark Holden

Lead CG Lighter: Brian Burke

CG Artist: Zachary DiMaria

CG Artist: JT Lawrence

CG Animator: Stew Burris

CG Animator: Les Major

Executive Producer: Asher Edwards

Producer: Ashley Greyson

Production Coordinator: Justine Pregler

Raptor VFX: Tippett Studio

Executive Producer: Paul Grimshaw

VFX Supervisor: Matt Jacobs

On-Set VFX Supervisor: Eric Leven

VFX Producer: Lee Hahn

VFX Coordinator: Brenden Hawkins

CG Supervisor: Brad Fox

VFX Editor: Joey Santana

Model Lead: Steve Jubinville

Paint Lead: John Rader

Puppet Lead: Eric Jeffery

Match Move: Devin Breese

Match Move: Eric Marko

Animation Supervisor: Tom Gibbons

Animation: Guido Muzzarelli

Animation: Nate Ross

Lighting TD: Marie-laure Nguyen

Lighting TD: Thomas Hutchinson

Comp Lead: Ross Nakamura

Roto: Dave Sullivan

Color Supervisor: Page Frakes

Online & Color: MPC

Colour Artist: Mark Gothin

Music: “A Hero Rises” / APM

Sound Design & Mix: Margarita Mix

Sound Engineer: Nathan Dubin

Executive Producer: Michele Millard

Spanish Agency: Barú

Founder & CEO: Elizabeth Barrutia

Chief Creative Officer: Mike McNellis

Sr. Account Director, Brand Strategy: Norma Manzanares

Creative Director: Pablo Buffagni