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Date: Dec 2017
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David&Goliath (D&G) partnered up with non-profit Shine On Sierra Leone to illustrate the harrowing three-plus hour-long journey for students in the African nation.

To raise donations for a new school close to students in the country, D&G created a web experience that illustrates how far young Sierra Leoneans currently have to go — nine miles. That trek from home takes the children through dirt roads filled with poisonous snakes, in humid weather (sometimes monsoons), past abandoned diamond mines with malaria-laced pools of water, and in the midst of sexual predators.

A button allows you to skip to the next mile, as long as you understand these children don’t have that luxury. And when school is over, there is no bus to pick them back up or parent waiting in a car or minivan: just the same treacherous road home. During this scroll, an odometer lets you know how far your fingers have gotten you as you walk with the students, learning new information with them. By mile three, you will see a prompt, showing the location of a new school Shine on Sierra Leone is creating with D&G’s help.


Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Creative Director/Copywriter: Greg Buri

Creative Director/Art Director: Raul Garcia

Senior Designer: Katherine Ahn

Associate Creative Directors: Bernice Chao, Chris Mead

Group Account Director: Stacia Parseghian

Associate Head of Strategy: Kristen Knape

Account Supervisor: Lauren Gluck

Senior Project Manager: Nita Smith

Digital Analytics Manager: Shaun Jacobs

Senior Social Media Strategist: Natalie Gomez

Junior Social Media Strategist: Noelle Suarez

Director of Digital Production: Peter Bassett

Senior Digital Producer: Noah Luger

Senior Developer: Ben Smith

User Experience Design: John Randall

Developer: Mariano Echegoyen

Sr Digital Designer: Tim Hagan

Digital Designer: Meagan Steincamp

Mix Facility: Lime Studios

Audio Engineer: Peter Lapinski

Executive Producer: Susie Boyajan

Editorial House: Spinach LA

Editor: Juan Pablo Digenio

Managing Director: Adam Brig